Pdf strategic management presentation on coca cola. This sample essay on major competitors of coca cola reveals arguments and important aspects of this topic. Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by cocacola to ensure this cocacola, 2017. Cocacola is the most popular and valuable beverage distributor. Also profiles industry developments, including the pepsi challenge, the reformulation of cocacola, and the consolidation of the bottler network. Only pepsico and nestle can compare to the cocacola companys sheer size and the market share in the nonalcoholic beverage segment. The cocacola company was founded in 1892 and was incorporated on sept. Marketing and promotions in the cocacola company have infused various item trademarks including the pause that refreshes which was used in 1929 and the have a coke and a smile, that was the slogan the company used in 1979 advertising campaigns and always coca cola, which became the companys slogan in 1993 when its sales of. Coca cola, or coke, is a carbonated soft drink manufactured by the coca cola company. Coca cola is the most popular and valuable beverage distributor. Schirf, lisa and smith, vicente 2001, analysis of the cocacola company. Comparing the results to its competitors, coca cola co reported total revenue increase in the 1 quarter 2020 by 7. Cocacola, taste the feeling, and the contour bottle are trademarks of the cocacola company. The company also produces and sells other soft drinks and citrus beverages.
The cocacola company must continue aggressive efforts in responsible marketing, community investment and product development to hold the no. Coca cola is one of the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Coca cola co comparisons to its competitors, market share. All of these competitors lie within the beverage industry and compete against one and other. Coca cola ppt free download as powerpoint presentation. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led coca cola to its dominance of the world softdrink market throughout the 20th century. Lessons from a competitive analysis of coca cola and pepsi.
The company also said it expects core 2019 revenue growth of about 4 percent. Competitor environment cocacolas main competitors are pepsico, inc and dr. The cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. The cocacola companys major competitors are pepsico, dr pepper snapple inc. The uso is on the front lines with the fight against covid19. Provides a summary of the history of the soft drink industry prior to world war ii, and over the period 19501990 in greater detail. Major strategic competitive moves and countermoves are described. Pdf on feb 1, 2019, naama al tunaiji and others published coca. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. We run a further ten standard trucks fueled by using landfillderived biogas, a form of energy produced from household waste. Share our ethical values with people interested in learning about coca cola femsa. With the presence in more than 200 countries and the daily average servings to 1. At the cocacola company, we act with a growth mindset, taking an expansive approach to whats possible. Coca cola strategy formulation free download as powerpoint presentation.
Accordingly, political lobbying is a way that organisations can ensure that their views are heard or at least considered, where political contributions, trade associations and direct advocacy are all tactics employed by coca cola to ensure this coca cola, 2017. On the positive side of my swot analysis, i identify management as a key internal strength. Cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company. From the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns.
Brand market share makes coca cola direct competition for competitors and new competitors emerging in the market. Coca cola didnt file its patent whereas ibm did but both companies are successful. To conduct competitive analysis of this company, we need to know its market shares, strategies, strengths and weaknesses, and its market position. The companys flagship product is coca cola, but it offers more. The worlds largest spherical cocacola sign is in nagoya, japan a top the. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. A swot framework analysis of the coca cola company and its competitors completes this indepth company analysis. The consensus estimate is 77 cents per share, up 6. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Coca cola swot analysis 6 key strengths in 2020 sm insight.
Along with cocacola, which is recognized as the worlds most valuable. Cocacola has defended its strategy in the us amid questions from investors about whether it was acting as a spoiler in the soft drinks industry by keeping prices low in its home market. Coca cola position its products as refreshing and thirst quenching. Set forth the procedure to sanction those who commit offences against our business code of ethics.
Apr 23, 2015 marketing and promotions in the cocacola company have infused various item trademarks including the pause that refreshes which was used in 1929 and the have a coke and a smile, that was the slogan the company used in 1979 advertising campaigns and always coca cola, which became the companys slogan in 1993 when its sales of. Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings. Major competitors of costco include sams club and b. Coca cola being in the market for more than years and operating in more than 200 countries worldwide, it has developed excessive distribution network. In brief the purpose is to market a new innovative beverage packaging for cocacola. The sales growth was above coca cola cos competitors average revenue growth of 5. Pepsi is the direct competitor of coca cola holding significant 20. The cocacola company, 2014 general environment source. Pdf strategic marketing plan for cocacola 2016 researchgate. Companys value chain acts as a competitive advantage.
Discussion and analysis of the marketing strategy of coke zero in. The cocacola company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Pepsico, dr pepper snapple, red bull, nestle, parle. The coca cola companys major competitors are pepsico, dr pepper snapple inc. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Aug 19, 2019 from the star cocacola drink to inca kola in north and south america, vita in africa, and thumbs up in india, the cocacola company owns a product portfolio of more than 3500 products. With our large number of brands, employees, and communities, there is always a new story at the coca cola company. Cocacola company remains the dominant business entity that provides refreshing soft drinks. Coca cola is the leader in the beverage business by fortythree percent. To avoid falling into the marketing myopia trap, however, and in order to include all actual and potential competitors, this need has to be defined as broadly as possible. Cocacola is the leader in the beverage business by fortythree percent.
The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. Feb 02, 2012 coca cola ko reports its fourth quarter earnings on tuesday, february 7, 2012. Coca cola is highly involved in political lobbying, as stated on their website. Read this essays introduction, body paragraphs and the conclusion below. Ecocombi truck in the worldwide cocacola system to be powered by dualfuel. Scribd is the worlds largest social reading and publishing site. Because of this, coca cola has come up with long term objectives. As the recipe for the syrup called for coca leaf extract and caffeine from the kola nut, the name coca kola was easy to come up with. Marketline 2014 the competitive advantage of the firm is its brand loyalty, reputation, high. The name of cocacola was a suggestion given by pembertons bookkeeper frank robinson. A project report on competition between pepsi co and coca. Cocacola, a company that developed in in 1886, has the most known and admired trademark around the world. Coca cola has competitive advantage on other company to enter its market barrier to entry, for instant there are many companies which product similar product as coca cola. Coca cola has brand equity which means it is the favorable brand.
Cocacola ko reports its fourth quarter earnings on tuesday, february 7, 2012. The cocacola brand is globally valued and recognized. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. However, robinson, who was known for having excellent penmanship, thought that using two cs in the name would look striking in advertising. Overseas markets, where cocacola has impressive marketing expertise, is identified as a key. Jun 10, 2019 though it has a lot of competitors in the field of soft drinks. While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017. We have also worked closely with hauliers in some of our other territories to trial dualfuel vehicles. Jun 03, 2011 cocacola has defended its strategy in the us amid questions from investors about whether it was acting as a spoiler in the soft drinks industry by keeping prices low in its home market. A swot framework analysis of the cocacola company and its competitors completes this in. Help us support the uso as they support increased active duty. Strong dollar dents cocacola forecast, shares slide reuters. Analysis of the cocacola company research and markets. A project report on competition between pepsi co and coca cola brands slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Share our ethical values with people interested in learning about cocacola femsa. The coca cola brand is globally valued and recognized. May 06, 2020 the coca cola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. Their competitors involve any other brand that is associated with distributing beverages.
Cocacola is highly involved in political lobbying, as stated on their website. Though it has a lot of competitors in the field of soft drinks. The extension of the cocacola name began in 1982 with the introduction of. Brand market share makes coca cola direct competition for competitors and new competitors emerging in. Following is the distribution strategy of coca cola. Currently, the company is the biggest soft drink company on the planet. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. Coca cola is one of the worlds leading manufacturer, marketer, and distributor of. Finished beverage products bearing our trademarks, sold in the united states since 1886, are now sold in more than 200 countries. Ecocombi truck in the worldwide coca cola system to be powered by dualfuel.
Coca cola, a company that developed in in 1886, has the most known and admired trademark around the world. Competitors the cocacola company competes in the nonalcoholic division of the commercial beverage industry. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. The products are said to bring joy, as apparent from coca colas latest tagline little drops of joy. Major competitors of coca cola research paper example. A specific strategy will help to match strength and distinctive competence in such a way that cocacola enjoys a competitive advantage over immediate rivals in. If you continue browsing the site, you agree to the use of cookies on this website. Cocacola in 2015 matt curd matt curd page 1 marketing plan. Because of this, cocacola has come up with long term objectives.
They have had worthy and dangerous competitors constantly driving them to be smarter, faster, and better. Being large and having dominant market share has a few advantages over competitors. The coca cola company was founded in 1892 and was incorporated on sept. Pdf marketing management project on coca cola mian. A financial analysis of the cocacola company is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings, making each. The products are associated with having a good time with friends and family and enjoying everyday life. Overseas markets, where coca cola has impressive marketing expertise, is identified as a key. In our opinion, the consolidated financial statements give a true and fair view of the consolidated financial position of cocacola hbc ags the company and its subsidiaries together the group as at 31 december 2017, and of its consolidated financial performance and its.
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